The government is hoping to revive the Adopt a Heritage scheme, launched by the ministry of tourism and President Ram Nath Kovind on World Tourism Day in September 2017. The scheme’s goal is to push more people to travel domestically and explore its rich heritage.
Since the government of India took extra initiatives to improve India’s image as a tourism destination in the last few years, tourism in India has seen a significant increase. This can also take the form of promoting the tourism industry under the brand name Incredible India.
Note: It is a key topic for students studying for the IAS Exam in terms of government programs. The UPSC syllabus includes a section on government schemes. These topics are useful for UPSC Prelims, Mains, and UPSC Essay papers as well.
- What Is The Adopt A Heritage Scheme?
- Advantages Of This scheme To Government And Tourism Ministry
- Monuments Adopted By Companies & Ministry Of Tourism
- Rationale Behind Adopt A Heritage Scheme: Apni Dharohar Apni Pehchan
- Major Objectives
- FAQ related to Adopt a Heritage Scheme
What Is The Adopt A Heritage Scheme?
What is the Adopt a Heritage Scheme? The Government of India has launched this scheme with the objective of developing tourism amenities at heritage sites and making them tourist-friendly.
On World Tourism Day, September 27, 2017, the President of India launched the Adopt a Heritage Scheme.
The initiative helps private and public sector companies to collaborate on the development and maintenance of these sites. Under this scheme, a corporate can choose to adopt a monument, thereby ensuring that the Incredible India website receives professional management and restricted visibility. The government expects this scheme to increase tourist footfall and improve the infrastructure around the monuments.
The scheme’s goal is to improve tourism in heritage sites by encouraging private and public sector organizations to adopt historic landmarks. Since this initiative does not require any financial investment, the government does not need to provide any revenue. The selected agencies will be chosen by their vision, not financial bids.
The government has received a positive response to this scheme. Various organizations have supported the initiative. A few of the key players included in the scheme are private firms, government agencies, law firms, and schools. These organizations are known as Monument Mitras.
The firms will be in charge of operating, constructing, and maintaining the tourism infrastructure of the 105 monuments and natural heritage sites that are up for adoption.
In the event of non-compliance with rules and expressions of interest (EoI), or other non-performance-related reasons, the Ministry of Tourism has the authority to terminate the Monument Mitras.
Monument Mitras’ Action Plan:
In order to increase footfall from both domestic and international tourists, the project will focus on maintaining and developing world-class amenities, incorporating basic civic amenities as well as advanced amenities like security, ease of access, cleanliness, public conveniences, interpretation centers, illumination, and facilities for night viewing.
Advantages Of This scheme To Government And Tourism Ministry
The central government has introduced a new concept – ‘Adopt a Heritage Scheme’ – under which public and private institutions with archaeological maintenance capabilities and a passion for preservation and conservation work together to help preserve and enhance the tourism value of heritage sites. This initiative has been designed to resolve a problem related to the maintenance of grand monuments that was plaguing the tourism industry in the country. The scheme aims to push more people to travel domestically and explore its rich heritage.
Its advantages are:
- Some monuments and heritage sites are under corporate management, ensuring that their care and operations are handled more professionally.
- The agency with outstanding foresight for the heritage property will be given the chance to link pride with its CSR efforts.
- On the premises of the Incredible India website, the company would likewise have restricted visibility.
Monuments Adopted By Companies & Ministry Of Tourism
A list of 10 Monuments (Fort, Caves) adopted by Companies and the Ministry Of Tourism under this scheme are:
- Red Fort
- Gandikota Fort
- The area surrounding Gangotri Temple and Trail to Gaumukh
- Qutub Minar
- Jantar Mantar
- Mt. Stok Kangri Trek in Ladakh
- Ajanta Caves
- Suraj Kund
- Leh Palace
- Hazara Rama Temple in Hampi
Rationale Behind Adopt A Heritage Scheme: Apni Dharohar Apni Pehchan
India has long been known for its incredibly diverse cultural history. India’s glorious heritage and cultural variety combine to create a potent mix that draws millions of travelers to its tourist sites each year. Numerous temples, monuments, forts, palaces, and other structures illustrate India’s rich legacy. This has resulted in an upsurge in tourism in India, notably in heritage sites.
The government has initiated this scheme to address the problems faced by the government in operating tourism infrastructure at heritage sites.
- The creation, operation, and upkeep of diverse infrastructure and service assets are some of the most prevalent issues faced by heritage sites.
- There is a need to build a robust mechanism/reliable method for providing instant basic amenities and long-term advanced amenities.
- A collaborative effort between the Ministry of Culture and other Ministries will be conducted to establish tourism as a driving force for increasing foreign and domestic tourist arrivals, synergizing amenities across heritage sites, and improving the final tourist experience and the region’s economic development.
In a planned and phased manner, the Ministry of Tourism, in collaboration with the Ministry of Culture and the Archeological Survey of India (ASI), envisions developing heritage sites, monuments, and any other tourist sites by making them tourist-friendly to enhance tourism potential and cultural importance.
The Archaeological Survey of India protects 3,686 ancient monuments and 36 world heritage sites in India. The government has sanctioned 31 agencies to adopt 95 of these monuments. The objective of this scheme is to increase tourism potential and cultural significance by encouraging commercial enterprises to adopt important archaeological sites.
The aim is to enhance tourism and preserve India’s cultural heritage, while simultaneously generating sustainable livelihoods.
Some of its objectives are listed below:
- Develop basic tourism infrastructures like modern toilets near heritage monuments and other tourist destinations.
- An all-inclusive tourism experience for a heritage site, monument, or tourism destination.
- Enhance the tourism attraction of a heritage site, monument, or tourist site in a sustainable way by constructing world-class infrastructure.
- Promote the country’s heritage and cultural value in order to produce income for local communities surrounding each heritage site, monument, or tourist attraction.
- Establish sustainable tourism infrastructure while also assuring thorough operations and maintenance which makes easy access for tourists.
- Utilize tourism’s potential for multiplier effects in terms of job creation and economic development.
- Generate employment by actively engaging local communities.
The ‘Adopt a Heritage Scheme’ is a government initiative designed to encourage private sector companies and organizations to invest in the upkeep and development of heritage sites. The scheme is being welcomed by heritage enthusiasts and conservation experts. Many heritage sites will benefit from this initiative, as private players will be encouraged to build, operate, and maintain world-class facilities at the heritage sites.
FAQ related to Adopt a Heritage Scheme
Q1. What Are The Facilities That Will Be Provided Under The Adopt A Heritage Scheme?
- The Archaeological Survey of India performs tasks such as providing basic facilities and amenities to visitors who visit centrally protected monuments and sites.
- Vehicle parking, paths, drinking water dispensers, toilet units, and facilities for the physically challenged are among the amenities available.
- Depending on the need and practicality, monuments designated as “Adarsh Smarak” will receive amenities such as cafeterias, modern restrooms, interpretation centers, Wi-Fi, braille signage, and so on.